The use of the name of SMFMC is divided into its corporation name and communication name. Except for the occasion when its legal entity has to be clearly expressed, ‘Seoul Metropolitan Facilities Management Corporation’ is used in most cases. Also, its symbolic color is ‘blue’ that reflects youth, dynamism, and development. With this color, the symbol of new wave that implies happiness and enjoyment is applied as its objective is to consistently pursue happy lives of citizens. In addition, it emphasizes the will to promote changes and innovation for the people.
The character of Seoul Metropolitan Facilities Management Corporation
[ Nubi ]
Nubi’ is a verb in Korean ‘Nubida’ as it crisscrosses Seoul to present happiness and convenience to citizens.
‘Nubi,’ the first character of SMFMC, has transparent body that implies ‘clean and livable Seoul’ and wears a scarf that reflects ‘the new wave blown to Seoul.’ It hopes to get closer to the citizens of Seoul with its lovely look.