서울시설공단 Seoul Metropolitan Facilities Management Corporation


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CI of the corporation

CI of Seoul Facilities Corporation

The use of the name of SMFMC is divided into its corporation name and communication name. Except for the occasion when its legal entity has to be clearly expressed, ‘Seoul Facilities Corporation’ is used in most cases. Also, its symbolic color is ‘blue’ that reflects youth, dynamism, and development. With this color, the symbol of new wave that implies happiness and enjoyment is applied as its objective is to consistently pursue happy lives of citizens. In addition, it emphasizes the will to promote changes and innovation for the people.

서울시설공단 법인명 CI 이미지 : 서울특별시 시설관리공단 Seoul Facilities Corporation
서울시설공단 일반명 CI 이미지 : 서울시설공단 Seoul Facilities Corporation

Character of Seoul Facilities Corporation

캐릭터 이미지

The character of Seoul Facilities Corporation

[ Nubi ]

Nubi’ is a verb in Korean ‘Nubida’ as it crisscrosses Seoul to present happiness and convenience to citizens.
‘Nubi,’ the first character of SMFMC, has transparent body that implies ‘clean and livable Seoul’ and wears a scarf that reflects ‘the new wave blown to Seoul.’ It hopes to get closer to the citizens of Seoul with its lovely look.